A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth cheap foamposites basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-orient cheap jordans for sale ed "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the la cheap jordans online ws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed cheap jordan shoes for men in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Cl cheap jordans for sale mens assic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many do Retro jordans for sale mestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According Cheap air jordan 12 for sale online free shipping to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these internati Retro jordans for sale onal brands. earlier we had for CARHARTT WIP carefully created a group of "the academy" modeling featurette, focusing on to everyone shows two major themes of the 2015 winter series ", the series" and "College capsule", overwhelmed by the brand launched 2015 winter series of the second wave of single product, to continue the fun American tooling and military style design. 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Serious disaster, people in urgent need of disaster relief. General secretary Hu Jintao called for the rescue of the wounded as Cheap air jordan 12 taxi for sale online free shipping soon as possible, to ensure the lives and safety of the people in disaster areas, and Premier Wen Jiabao has also been rushed to the disaster area to guide disaster relief work. in the earthquake relief work in unison at the same time, Asia Footwear Association, Asia Footwear information network for the majority of users and we together, pay attention to the disaster areas, to participate in disaster relief and dedication of love! disaster, I love you, let us create love the Great Wall! China Red Cross donation donation hotline, bank remittance: Name: Chinese Red Cross Foundation 1, Bank of deposit: Bank of China, Beijing branch, account: 800100921908091001 2, Bank of deposit: ICBC, Beijing East Fourth South sub branch, account: 0200001019014483874 3, Bank of deposit: Beijing branch of China Construction Bank, account: 11001070300059000427 4 and foreign currency bank: Bank of China account: 800100086608091014 China Red Cross Foundation also receives donations from all walks of life: address: Beijing City, Dongcheng District Dongdan North Street dry alley No. 53 zip code: 100010 hotline: (8610) 65139999 online donations: visit the Red Cross Society of China website: www.redcross.org.cn, click the donation hotline for online donations. China Charity Federation for disaster relief donation hotline and Please inform the friends, buy shoes to support NIKEFANS identification if orders of non genuine free replacement, or will not touch the truth * assumes assumes assumes assumes assumes assumes assumes assumes assumes assumes. Add: fake is a fake do not ask, can say to tell you, can't say don't ask this is for the sake of everyone assumes it assumes assumes assumes assumes assumes assumes. 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